GDB MGT301 Spring 2012

[athar1984]

Total Marks 1
Starting Date Thursday, April 26, 2012
Closing Date Monday, April 30, 2012
Status Open
Question/Description
GDB NO. 1

An intense competition exists between telecommunication operators in Pakistan since 2005. To compete and create a win-win situation, every operator is trying to adopt creative marketing strategies. To continuously enhance the market share, companies try to offer different packages to the target consumers and convince them through bombardment of advertisements through multi channels. On one side companies use creative marketing strategies to win the competition but on the other side the same creates difficulties for individuals to decide what brand and package could be best suitable for them. These activities not only create difficulty in decision making but also create post purchase dissonance. Selection of a most suitable brand is a tricky thing and masses are not capable enough to make shrewd decisions in this regard. This is quite an interesting stage for the telecom companies where they have the margin to grab the attention of this segment of the market which is confused by using different creative marketing strategies and keeping the existing customer intact. Some of the evidence can be observed in series of funny advertisements (Ufone), some of them focus on business community and offer different facilities (easy paisa), some others focus on teenage youth (D juice, It’s fun to be young) etc.

By considering the above scenario, describe with logical reasons that up to what extent the marketing strategies of telecom operators are helpful for customers in making purchase decision? Does this creates confusion or help them achieve desired needs?

[gul rukh]

Now the companies of Pakistan are not considering the marketing concept on social activities. Companies are just for the purpose of earning profit, but not thinking about the future. They provide lower SMS rates and call packages which have negative impact on the people especially the growing stage people. The companies provide late night offers means to waste the energy talent student in fun rather their study. If we not control this kind of social activities then we are coming on the stage after a few years to damage all the skilled and mental potent ional. Basically it is not against the companies because they unprofitable. But it is totally against the social culture of Pakistan due to negative thinking of people. People just use these products and services for the negative ways rather than positive sense. This condition is imposed on young boys & girls who use these packages in negative ways. Companies are just offering more cheaply and affordable prices for acquiring the market shares just for competitive edge. Companies have divided young people thinking in unethical, unproductive and time consuming activities. These SMS packages and call rates provide benefit to the companies but it against the social culture of Pakistan. They waste their time in sending SMS and making calls late night rather than they study or doing their work. This is a big problem in Pakistan and we are very toward the back in list of developing countries. The telecom companies are the responsible for the damage of social culture and waste the talent due to cheap prices because everyone have to access to these packages and rates. I personally recommended that these packages have the access for those people who specially need for them.