You are a budding entrepreneur and hold an eye for spotting opportunities as soon as they come up. Recently, there has been a considerable increase in demand for designer clothes and numerous people are coming up to offer unique and quality products at affordable prices.
You have also noticed that there is an increase in online shopping as more and more people from all over the world are getting easy access to cheaper and innovatively designed products.
You want to pursue this opportunity and going to setup your clothing store providing reasonably-priced, trendy and distinctive apparel for the female segment of the market. However, you would like to be different and offer value for price to differentiate your product from that of your competitors.
Now, as an entrepreneur, you are faced with a dilemma of whether to start an online store, which will be globally accessible, or to build a brick-and-mortar company where mostly local customers can visit and actually get a feel of the products being offered.
What would be your strategy? Discuss in the context of external environm
MGT 503 GDB requried plz
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